Astha Khandelwal

Develop and implement a marketing plan to boost brand visibility and generate quality leads. Establishing customer journey engagement cycles via email drip campaigns, newsletter and events. Executing targeted digital campaigns to drive lead generation and managing budgets. Developing engaging content for social media organic and paid ads, Google ads, and email marketing. Managing a team of designer, social media manager and SEO.

Led digital marketing on Google ads, social media ads, website, events, affiliate platforms, Bing ads, achieving 98% of lead targets and improving MQLs from 40% to 60%. Managed CRM on Leadsquared, Meritto and JOA. Controlled budgets of 4Cr+ by optimizing CPL and CAC, achieving targets within 80% of allocated budget. Managed team of 3 and extended assistance from writers, designers, and agencies.

Led marketing team of 5 including designers, writers, and digital executives. Managed integrated communications for website, SEO, social media, paid ads, PR, events, CEO communications, email and SMS. Built social media plans across LinkedIn, Instagram, Facebook, Twitter, and YouTube; increased Instagram reach from 14K to 10 lacs and followers from 100 to 15K in 3 months. Initiated monthly newsletters improving NPS score from 6 to 8.

Planned and executed integrated marketing communications for the comfort homes category. Achieved historic response on new product launches, selling out units quickly. Managed monthly newsletters and increased online engagement by 40%. Increased repeat customer leads by 60% (490 to 1230) via direct and remarketing campaigns.

Planned and initiated complete brand strategy for social media, events, and emails. Optimized website performance in coordination with SEO agency. Executed customer engagement activity plan to improve client retention rate.

Open learning