Sonal Thakur

Managed a high-performing sales team, providing comprehensive coaching, training, and guidance to optimize individual and collective performance to consistently achieve and exceed sales targets. Created and implemented sales strategies to expand market reach and increase revenue, resulting in sales growth. Collaborated with cross-functional teams, including marketing and product development, to align sales efforts with company objectives and enhance customer experience. Monitored sales performance metrics, analyzed data, and provided regular reports to upper management, offering insights for informed decision-making and performance improvement. Conducted regular team meetings to communicate targets, share best practices, and foster a collaborative and high-performance sales culture. Developed and maintained a robust sales pipeline, utilizing CRM tools to track leads, timely follow ups, opportunities, and customer interactions. Conducted effective sales presentations and negotiations, resulting in successful deal closures and revenue growth. Prospected and generated new business leads through various channels, including cold calling, networking events & Exhibitions, Social Media - LinkedIn, data search platforms and online research. Provided exceptional customer service, ensuring customer satisfaction and long- term customer relationship.

Managed the Inside Sales & Lead Generation team and utilized CRM, AWS Quick Sight, and Sales Force for tracking, monitoring, and reporting. Sourced and qualified new B2B/B2G/B2C opportunities within the EdTech marketplace (Schools/ School Groups/ Government/ Channel Partners/ Resellers/ CSR/ Foundations). Worked closely with the Sales team on qualified opportunities. Involved in multi-channel marketing, including Phone calls, Events (Physical/Virtual), Email Marketing & Content Marketing. Organized regular team meetings to establish a collaborative and high-performance sales culture. Created reports to identify gaps in the market to position Matific propositions. Assisted with the onboarding and training of new employees.

Conducted online and offline database research on prospective clients and followed up by presenting the UPS portfolio of products and Services, converting them into active clients. Maintained regular telephonic contact with existing customers to ensure all their shipping needs were met. Achieved set targets and contributed to the development and growth of new and existing business. Planned new/existing contacts for customer retention, penetration, and proactively meeting customer requirements/problem resolution. Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.

Interacted with customers over the phone to establish market information. Developed existing customers by increasing share of wallet via up-selling and cross selling. Built relationships with existing customers to ensure retention. Targeted new markets and increased sales through proactive sales and negotiation techniques. Developed strategic relationships with existing customers while conducting cold and warm calls with prospects. Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close. Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.

Approached and actively researched potential clients and pursued new business relationships. Maintained client requirements and prepared business development strategies tailored to the targeted customer. Planned and Co-ordinated Business generation activities, such as responding to Client requests for proposals (RFP). Negotiated with the customers and finalized the business deal. Ensured client satisfaction and developing clear Business propositions. Prepared various sites MIS reports including business trend reviews at periodic intervals.