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Shishir Shetty

@shishirshetty

Digital Marketing Executive at Nexsales

Navi Mumbai, India

www.linkedin.com/in/shishirshetty10

NexsalesSIES Nerul

Shishir Shetty is a passionate professional with experience in digital marketing and operations. He has expertise in executing email campaigns, A/B testing, and performance analysis using tools like YAMM and BombBomb. His background includes assisting with AI bug identification and developing solutions in operational roles, demonstrating a commitment to continuous learning and problem-solving.

Experience

Digital Marketing Executive

Nexsales

Employment•Dec 2023 - Present

Campaign Planning and Strategy: Collaborating with the marketing team to plan email marketing campaigns aligned with overall marketing goals, creating timelines and schedules for email campaigns, including drafting and sending emails at optimal times. Email Campaign Execution: Using email marketing software (e.g., YAMM, BombBomb) to create and send email campaigns and managing list cleaning, unsubscriber emails and data hygiene practices. Testing and Optimization: Conducting A/B tests on subject lines, email content, and design elements to optimize campaign performance and analyzing campaign metrics such as open rates, click-through rates, and conversion rates to identify areas for improvement. Performance Analysis and Reporting: Monitoring key performance indicators (KPIs) and tracking email marketing metrics using analytics tools (e.g., Power BI) and generating reports on campaign performance, providing insights and recommendations for future campaigns. Collaboration and Communication: Collaborating with cross-functional teams such as content writers, designers, data team and marketing managers to ensure alignment of email campaigns with overall marketing strategies.

Operations Intern

DemandLane

Internship•Dec 2021 - Dec 2022

Assisted seniors with identifying AI bugs while uncovering new ones. Communicated with the HR and interns regarding ongoing projects. Provided training for the fresh interns. Analyzed problems and worked with teams to develop solutions.

Education

SIES Nerul

Bachelor of Management Studies

Management

Jan 2020 - Jan 2023

Licenses & Certifications

Microsoft Excel

• No expiration

DemandLane Operations Internship

• No expiration

Nexsales Marketing Internship

• No expiration

Skills

Microsoft Excel
YAMM
BombBomb
WIX
Zappier
Analyzing Data
Digital Marketing
A/B Testing
Power BI
Campaign Planning