Shishir Shetty

Campaign Planning and Strategy: Collaborating with the marketing team to plan email marketing campaigns aligned with overall marketing goals, creating timelines and schedules for email campaigns, including drafting and sending emails at optimal times. Email Campaign Execution: Using email marketing software (e.g., YAMM, BombBomb) to create and send email campaigns and managing list cleaning, unsubscriber emails and data hygiene practices. Testing and Optimization: Conducting A/B tests on subject lines, email content, and design elements to optimize campaign performance and analyzing campaign metrics such as open rates, click-through rates, and conversion rates to identify areas for improvement. Performance Analysis and Reporting: Monitoring key performance indicators (KPIs) and tracking email marketing metrics using analytics tools (e.g., Power BI) and generating reports on campaign performance, providing insights and recommendations for future campaigns. Collaboration and Communication: Collaborating with cross-functional teams such as content writers, designers, data team and marketing managers to ensure alignment of email campaigns with overall marketing strategies.

Assisted seniors with identifying AI bugs while uncovering new ones. Communicated with the HR and interns regarding ongoing projects. Provided training for the fresh interns. Analyzed problems and worked with teams to develop solutions.