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Shikha Yadav

@shikha.yadav

Growth Marketing Specialist at Cambly Inc

Ahmedabad, India

Cambly Inc

Growth Marketing Professional with 10+ years of experience driving business growth across diverse industries. Skilled in strategy, campaign execution, performance marketing, email marketing, and funnel automation. Data-driven approach leverages user behavior insights for measurable results. Passionate about helping businesses thrive in the digital age.

Experience

Growth Marketing Specialist

Cambly Inc

Full-time•Jun 2021 - Present•Remote

Automating email funnels, guiding users through their journey to increase subscriptions. Planning and executing campaigns during Black Friday and New Year. Content creation for social media and emails. Hosting webinars and creating high-converting landing pages.

Digital Marketing Manager

Brillare Science Private Limited

Full-time•Aug 2020 - May 2021•Ahmedabad

Regular website optimisation for better conversion rate. Led website revamp and migration to Shopify. Digital Marketing strategies for Facebook Ads, Google Ads & Criteo. Influencer Marketing and website SEO.

Digital Marketing Specialist

Litmus Branding

Full-time•Oct 2018 - Jul 2020•Ahmedabad

Worked with clients on understanding their marketing goals and building impactful strategies.

Digital Account Manager

Uplers

Full-time•Nov 2017 - Oct 2018•Ahmedabad

Client Relationship Management, understanding goals and designing winning marketing strategies.

Client Acquisition Manager

Obbserv Online Services Pvt. Ltd.

Full-time•Aug 2015 - Sep 2017•Udaipur

Helping businesses realize the true potential through highly targeted online marketing services.

Education

Post Graduation Programme in Management

Marketing

Jan 2014

Bachelor of Management Studies

Marketing

Jan 2012

Skills

Email Strategy
Marketing Automation
Landing Page Optimization
Performance Marketing
Growth Marketing
User Flows
Funnel Automation
Facebook Ads
Google Ads
Criteo
SEO
Influencer Marketing
Content Creation
Webinars
Client Relationship Management