Sathya Gajendran

Leading 12+ in-house team of SEO, paid marketing, demand gen, content, social media, email marketing, web development, event & PR, and design teams. Managing $20K+ Google Ads budget Quarterly, maximizing conversions by 45% and generated over 250+ SQLs for US Region through lead-gen campaigns. Achieved a 40% increase in SQLs and upsurged discovery calls via organic growth strategies like community outreach, Quora, alongside building robust pillar and cluster strategies. Strategically plan, execute, and manage SEO calendar & Content Calendar by meticulously analyzing keyword gaps & trends.

Spear-headed SEO, Content marketing, Social media marketing, email marketing and design teams. Handled $7K+ Ad budget (per month) for Zomentum Grow, Connect & Zomentum payments and secured on avg of 10+ paying customers MoM. Drove 230+ product signups by refining SEO strategies, mapping customer journeys, reducing drop rates, and nurturing leads through organic marketing. Created standalone 100+ product integration cards and individual landing page for each integration, sales enablement deck, lead magnets - free templates/checklists, guides, product explainer videos and scaled traffic by 60%. Worked directly with the Leadership team on marketing budgeting, revenue forecasting, YoY and MoM performance reports.

Strategized & created SEO and content editorial calendar for 3 Quarters focusing on TOFU, MOFU, BOFU content & strategic SEO initiatives. Blasted many email drip campaigns and worked on on-page, off page outreach activities and increased organic traffic, referral traffic, authority and MQLs by two-fold. Created lead magnets (online toolkit), eBooks, infographics, email series, and incorporated various organic growth strategies. Took complete ownership of Replicon Social media handles and achieved a 3x increase in the number of followers, engagement, and impressions on Replicon’s social handle.

Achieved 2.3M+ visitors and 2K+ leads during tenure with diverse growth marketing strategies such as competitor benchmarking, battle cards, 20+ landing pages focusing on industries/job titles/locations, pricing page, terms and conditions pages, and fixed many marketing loopholes. From Pre- product launch to customer journey mapping, worked on many GTM strategies such as product page creation, product messaging, positioning, video marketing, email sequence setup, and email outreach. Ideated and planned the overall events & webinar marketing process – right from banner creation, brochures, email outreaches for registrations, social media announcements & live presentations. Organically increased the social media followers count from 800 to 3K on Ampliz LinkedIn handle.

Created marketing pipeline-focused SEO strategies which increased conversions by 30% and played an instrumental role in increasing website traffic by conducting keyword gap and content gap audits. Also, performed Website Audits, Keyword Research, On-Page SEO and Off Page SEO Strategies on a regular basis. Helped the SEO team in building high-quality backlinks using social profiling, web 3.0 submission, forum marketing, Quora, Reddit, etc. Optimized web pages, website conversion funnel, customer acquisition and generated more traffic by tweaking the content, design, and overall user experience. Created GA and SEO reports using Google Data Studio to track key metrics on leads, traffic, and campaign performances across geographies and monitored the search query positions over a custom timeline.