R Nitin Kumar

Advertisement Campaign Monitoring: Led the analysis of marketing campaigns, assessing effectiveness through metrics such as Reach, Engagement, Conversion Rate, CPA, and ROI. Executed A/B testing for email campaign subject lines, enhancing open and click-through rates, thus identifying optimal strategies for audience engagement. Dashboard Optimization: Streamlined reporting processes by integrating multiple Tableau dashboards into a single, comprehensive view, improving insight generation and reducing manual effort by 66%. Predictive Modeling for Meal Waste Reduction: Developed a predictive model PoC to optimize in-flight meal provisioning, significantly reducing waste and accurately forecasting meal requirements, showcasing proactive resource management. Improved the model RMSE by 10%