Prianjay Tiwari

Optimize Multi-Million-dollar marketing expenditure of clients across healthcare, CPG, and Retail by analyzing POS data, Point of Sales data, Nielsen, kantar and IRI data. Create Marketing Mix Models, ROI/MROI, and Marketing Effectiveness for each of the clients. Provide clients with insightful results and media optimization solutions using advanced statistical and machine learning algorithms such as Multiple Linear Regression.

Data Analyzing and fitting Machine learning model for prediction. Designing and implementing experiments to test hypotheses and improve models. Interpreting results and providing recommendations based on findings. Reviewing existing data sets to identify potential problems with the accuracy or completeness of data.