Pranjal Goswami
@pranjalgoswami
Manager at Group M Media, A WPP Company
Bangalore
Pranjal is a data-driven digital performance marketing professional with 4.9 years of experience, specializing in paid media and e-commerce channels. He is proficient in executing and optimizing campaigns across SEM, Google Ads, and paid social platforms (Meta, LinkedIn). His expertise includes utilizing advanced analytics tools like Google Analytics, Adobe Analytics, and Power BI, coupled with a deep understanding of the full customer journey funnel. He also possesses strong skills in content strategy, SEO, and B2B/B2C account management.
Experience
Manager-Performance Marketing & Biddable Media
Group M Media, A WPP Company
Managing biddable media & performance marketing for multiple clients within different industry verticals (Ikea, Aditya Birla Fashion, etc). Handling monthly budget of INR 2.5 Cr+ & delivering ~5+ ROAS. Managing a team of 8 team members. Liaison with media planners & business team for brand plans & finance (RO-PO management).
Paid Media Executive
Merkle DWA Media(Dentsu International)
Working with Global Team on a Tier I B2B Client (Oracle) with an experience of handling a PPC/SEM Budget of Rs 2.83 crore from date of joining. The role helped in developing deep expertise in Google Ads, Search Ads 360, Google Ads Editor. Complete knowledge in PPC campaign planning, implementation & advanced optimisations & ad copy writing (the major aspects of performance marketing).
Executive-Digital Marketing
DigiBaap Digital Marketing Agency
In-charge of SEM (Google Ads), Facebook Ads & LinkedIn Ads for B2B & B2C clients from Bangalore & U.A.E. Was also the in-house content writer (long form/creative taglines) for websites, social media, newsletters, marketing materials.
Assistant Manager-Performance Marketing
Interactive Avenues, a Reprise Company (IPG Mediabrands)
Delivering on KPI’s for multiple retail clients across different industries with total monthly performance budget of INR + 100 million. Working for multiple clients mainly in Ecommerce & among them one of them is a top retail ecom brand in India within mid to high value luxury product. Handling monthly budget upwards of overall 20 million INR. Some of clients are: Titan, Tanishq, Fastrack, Sonata, Wipro Consumer Goods, Ishqme, Titan Eyeplus, Tanishq International, Toyota, Yamaha, A23, etc.
Senior Executive-Performance marketing
Interactive Avenues, a Reprise Company (IPG Mediabrands)
Working on multiple retail clients across different industries (mid to high value luxury retail brand, eyewear, Paints & Tyre, etc (Ecommerce Centric clients) handling monthly budgets upwards of 20 Million INR. Rigorous Day to day optimisations on live campaigns on Ecommerce KPI’s, strategising & participating in preparing full funnel approach (Brand+Performance) & plans, hosting client biweekly & triweekly reporting calls, etc, implementing beta products on ad accounts, fortnightly call with Google & Facebook teams to understand new products & optimisation recommendations.
Education
Centre for Development in Advanced computing (CDAC)
Post Graduate Diploma in advanced computing
Advanced Computing
Master of Business Administration
Marketing & Finance
Bachelor of Engineering
electronics & Telecommunication Engineering
Licenses & Certifications
Facebook Blueprint Certified
Google Certifications