Pankaj Bohra

Developed and executed comprehensive digital marketing strategies to drive online sales and enhance brand visibility. Managed the full sales funnel, overseeing campaigns at various stages of the conversion process. Handled Amazon Marketing Services and Flipkart Ads to optimize e-commerce performance. Generated significant sales through paid campaigns, including Google Search, Display, Facebook, YouTube, and Shopping. Led Shopify development and managed custom tracking events to optimize marketing efforts. Served as Webmaster, managing Google Analytics and Google Tag Manager for in-depth campaign tracking.

Executed and optimized paid marketing campaigns across multiple platforms. Analyzed marketing data to inform strategic decisions and improve campaign performance. Conducted email marketing campaigns to nurture leads and enhance customer engagement. Managed web analytics using Google Analytics and Google Tag Manager.

Automated marketing processes to improve efficiency and effectiveness. Managed Google Ads campaigns, optimizing for higher ROI. Developed content strategies to align with SEO objectives and business goals. Implemented on-page SEO techniques to enhance website visibility.

Managed paid marketing campaigns to drive targeted traffic to e-commerce platforms. Utilized Google Analytics to generate detailed e-commerce reports and insights. Developed online content strategies to support overall digital marketing goals.

Created and managed backlink strategies to improve website authority and ranking. Collaborated with the content team to produce SEO-optimized web pages. Ensured product listings were fully optimized for SEO on the website and across various marketplaces.

Authored technical content to support product documentation and marketing materials. Conducted keyword research to inform content strategies and enhance SEO. Coordinated with the SEO team to optimize technical documentation for search engines.