MAYANK JAVERI

Strategic Leadership: Led the digital marketing and web development functions, formulating innovative strategies that resulted in a 60% revenue growth. Spearheaded the creation and optimization of digital marketing campaigns across SEO, PPC, email, and social media channels, focusing on improving brand visibility, lead generation, and user engagement. Performance Marketing & Ad Campaigns: Conceptualized and managed high-impact advertising campaigns with an annual spend exceeding $2M for performance marketing. Significantly improved Return on Investment (ROI) and Return on Ad Spend (ROAS) through advanced A/B testing, precision targeting, and conversion rate optimization techniques. Developed and implemented strategies to maximize growth across both organic and paid channels, including Google Ads, Facebook Ads, and programmatic display networks. Content and Creative Team Supervision: Directed the content creation process for both website copy and promotional materials, ensuring alignment with the overall marketing strategy. Worked closely with the editing and creative teams to produce high-quality video and display ads that resonated with target audiences. Cross-functional Team Management: Managed collaboration between the call center team to optimize lead conversion funnels and the delivery team to ensure the smooth execution of orders. Coordinated efforts across departments to align operational efficiency with marketing campaigns, enhancing the overall customer experience. Web Development Oversight: Led the web development efforts, overseeing website redesigns to improve user experience and streamline e-commerce functionality. Managed the in-house development of custom ERP software designed for the teleshopping and digital marketing industry, ensuring the integration of automation and data management systems for enhanced efficiency. Reporting directly to the company’s directors and promoters, providing strategic insights, campaign performance reports, and actionabl

Comprehensive Digital Strategy: Orchestrated an end-to-end management of digital marketing and web development projects, leading to increase in customer retention by focusing on user experience (UX) improvements and performance-driven marketing tactics. SEO and SEM Optimization: Led SEO efforts, improving keyword rankings, and optimizing the company’s website for search engine visibility. Managed paid search campaigns, resulting in increase in ROI by refining ad targeting, improving ad copy, and reducing cost-per-click (CPC). Web Development Management: Supervised the web development team in building and optimizing websites, ensuring mobile responsiveness, fast load times, and a seamless user experience across devices. Oversaw the integration of e-commerce platforms, improving the customer journey and increasing conversion rates.

Managed a comprehensive range of digital marketing activities, increasing organic website traffic and boosting online sales through targeted email marketing, social media engagement, and strategic partnerships with affiliates. Lead Generation & Automation: Implemented marketing strategies to streamline lead generation and follow-up processes, resulting in increase of qualified leads.

Campaign Execution & Performance Tracking: Developed and executed targeted digital marketing campaigns across social media, email, and display advertising platforms, increasing overall traffic and conversion rates. Content Marketing & Social Media: Implemented content marketing strategies to strengthen brand awareness and engagement. Managed social media platforms, developing strategies that increased follower engagement and brand visibility across various networks. Collaborative Teamwork: Worked closely with the design, development, and sales teams to ensure cohesive marketing campaigns that aligned with overall company objectives.