K. RAVISHANKAR

Managed and executed social media strategies across platforms like Facebook and Instagram to boost brand awareness and audience engagement. Developed and implemented data-driven digital marketing campaigns to meet specific business goals, conducting market research to identify target audiences and analyze trends for optimized strategies. Built an online course funnel for a client, overseeing sales funnel creation, market research, and paid ads strategy targeting both Indian and US markets, resulting in increased conversions. Led the launch of an online course for a domestic academy, curating the course structure, researching target audiences, defining customer avatars, optimizing budgets, and implementing both organic and paid advertising strategies for successful course sales. Managed a social media team and maintained direct client interactions, addressing their unique marketing needs to drive results and achieve campaign success.

Played a key role in launching and managing paid ad campaigns for various clients, driving conversions and achieving results in line with business objectives. Handled multiple clients from diverse industries, including both online and offline businesses such as salons, spas, real estate, online products, coaches, and interior design firms. Collaborated with graphic designers and editors to execute both social media and paid ad strategies, ensuring cohesive branding and engaging organic social media content for clients. Led personal branding content creation for clients, handling everything from content research, shooting, and editing to publishing, which resulted in increased followers and engagement within their respective niches.

Gained hands-on experience with paid ads tools and techniques, focusing on performance marketing metrics and campaign optimization. Launched Meta ads for clients and learned optimization techniques using the Meta Ads Manager dashboard to improve campaign performance. Designed social media posters and ad creatives for clients, ensuring visually compelling and effective advertising materials. Learned the basics of Google Ads, Tag Manager, and Google Analytics, integrating them with websites and landing pages to track and optimize performance.

Collaborated with top-performing dealers to successfully onboard three dealerships with strong sales records soon after joining. Supported senior sales officers in driving product awareness for the newly launched "Maxcreate" cement, assisting in promotional activities and dealer engagement strategies. Conducted a comprehensive survey analysis of 500+ cement outlets across the Coimbatore district to gather key insights on sales performance, dealership exclusivity, and market trends, contributing to strategic decision-making.

Conducted surveys at various fuel outlets, both urban and rural, to analyze fuel consumption trends, focusing on the usage of Motor Spirit (MS) and High-Speed Diesel (HSD). Collected and analyzed data to assist in understanding regional fuel preferences and supported strategic decisions for outlet optimization.