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Sowmya Jegan

@user.2483291

Chief Marketing Officer at Datagenix Technosoft Solutions

Coimbatore

https://www.linkedin.com/in/sowmya-jegan-b05720b5/

Datagenix Technosoft SolutionNIBM

Results-oriented professional in end-to-end Digital Marketing, Product Development, and Operations, known for driving business growth and optimizing organizational efficiency. Currently acting as the Chief Marketing Officer at Datagenix Technosoft Solutions, leading cross-functional teams to develop and execute innovative marketing strategies and campaigns. Skilled at building and leading high-performing teams, fostering collaboration, and driving results through effective leadership. Expertise in crafting and implementing impactful brand strategies to enhance market presence and drive brand equity.

Experience

Chief Marketing Officer

Datagenix Technosoft Solution

Full-time•Mar 2022 - Present

Developing and executing comprehensive digital marketing strategies, achieving increased brand visibility, lead generation, and market share. Managing post-client acquisition project lifecycles. Cultivating positive client relationships. Secured two high-value leads generating $15,000 monthly revenue within first 5-6 months. Exceeded marketing goals by 20%.

Chief Operations Officer

Fametechnology Solutions Wll

Full-time•Jan 2019 - Feb 2022

Integrated Google Algorithm with a cybersecurity product, resulting in 23% improvement in threat vector intelligence. Implemented procedures that led to 50% increase in team efficiency and productivity. Maintained positive client relationships, contributing to 50% increase in client satisfaction.

Chief Business Officer

Smartencore

Full-time•Mar 2017 - Jan 2019

Executed successful campaigns, realizing 20% improvement in web, SEO/SEM, and social media channels. Implemented KPIs resulting in 15% improvement. Developed and executed creative growth strategies contributing to 25% increase in overall business success.

SEO Manager

Starberry Constellation

Full-time•Mar 2016 - Mar 2017

Presented official decks, converting leads into potential clients. Implemented inbound marketing strategies, leading to 43% increase in organic traffic and client leads.

Internet Marketing Manager

Agna

Full-time•Mar 2012 - Feb 2016•Coimbatore

Managed PPC campaigns for 135 clients, achieving 70% improvement in campaign performance. Maintained social media profiles contributing to 58% increase in online visibility. Analyzed web analytics leading to 44% improvement in website performance.

Team Lead & Internet Marketing Analyst

Amulya Infotech

Full-time•May 2008 - Mar 2012•Coimbatore

Led business development and marketing teams. Utilized Six Sigma expertise contributing improvement in process optimization. Managed PPC advertising and banner ads for international clients, realizing 26% improvement in campaign management.

Education

NIBM

Executive MBA

Jan 2013

Licenses & Certifications

Six Sigma Certified (White Belt)

• No expiration

Google Analytics Certified

Google

• No expiration

Google Adwords Certified

Google

• No expiration

Google Adwords Shopping Certified

Google

• No expiration

Google Adwords Search Certified

Google

• No expiration

Skills

Strategic Decision-making
Market Research & Analysis
Brand Management
Customer Relationship Management
Marketing Strategy Development
Competitive Intelligence
Campaign Management
Market Segmentation
Business Development
Brand Positioning
SEO/SEM Strategy Development
ROI Calculations and Analysis
Product Development and Integration
Digital Marketing Analytics
Project Management Tools
Marketing Automation Platforms
MS Office Suite
Social Media Marketing
Web Analytics Tools