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JEEVAN TARAKATURI

@jeevantarakaturi

Data Science thought Partner at ICICI BANK Ltd

Hyderabad, India

ICICI BANK LtdIIT-Kharagpur

Jeevan Tarakaturi is a Data Science professional with experience in analytics and model development at ICICI Bank and Onix Advisory Services. He specializes in building predictive models, including linear regression and random forest models, for applications like cash forecasting and customer lifetime value prediction. His technical skills encompass Google Cloud Platform, Python, R, and SQL, allowing him to drive digital activation and improve business outcomes.

Experience

Data Science and Analytics Group

ICICI BANK Ltd

Full-timeOct 2020 - PresentHyderabad

Data Science thought Partner to ICICI’s secured loan and ATM team and Digital activation. Built a linear Regression model for execution of cash forecasting model for ~15000 ATMs pan India expected to have savings of 117Cr monthly and a drop in cash out percent by 2% Went live in Hyderabad for 54 ATMs. Built a Random forest model and Spearheading the customer life-time value prediction project for the Auto Loan team for offering differential ROI to High NBC(Next Best Car) customers with recurring monthly revenue ~100Cr went live through Campaigns. Built C4M(Cloud For Marketing) Auto-Loan Model to identify elite customers who visited Auto loan RIB pages and dropped the offer while navigating through the pre-offered Auto loan using Google Cloud Platform(GCP) In live Overall conversion rate is 10-15%. Built a model for On-boarding Saving account Customers to make them Digital Txn Active by Recommending Products every week for 120Days(18 Weeks) went live through campaigns(Email, SMS, Notification) and the activation rate is (29%-43%). Analysing the dropout customers and pitching them through Campaigns of entire Auto Loan Journey. Building Models and Back testing of the models and Model Risk Validation.

Data Analyst

Onix Advisory Services

Full-timeJun 2019 - May 2020Mumbai

Supported a team of 5 in Aggregating the list of comparable companies and analyzing future trends and growth for stock valuation to identify the trading opportunities. Worked on preparation of publicly available information to support the fundamental reports of stocks crypto for potential investment opportunities. Gained strong knowledge of risk control procedures, evaluating financial data and futures investment trends. Analysis of the Graphs and patterns and Customers impact and behavioural data in the Stock market analysis and Model Risk Validations.

Data Analytics-Term Project

Prof Debasis Samanta

ProjectAug 2018 - Nov 2018

Developed Churn Models to predict churn signals and recognize customers with an increased likelihood to discontinue SIM card services. Performed sensitivity analysis over models developed using classifiers like SVM (Support Vector Machine), Naive Bayes and Decision tree and concluded ’SVM’ as the best classifier which has predicted customer churn with 87.2% accuracy.

Education

IIT-Kharagpur

Bachelors in Computers Science

Computer Science

Jan 2019

Andhra Pradesh Board of Intermediate

Intermediate (12th)

Jan 2014

Andhra Pradesh Board of Secondary

Secondary (10th)

Jan 2012

Licenses & Certifications

Programming with Python - Online Course

Online Course

• No expiration

Skills

Google Cloud Platform
dbvisualizer
Juypter Notebook
SAS
Microsoft excel
MATLAB
PowerBI
Tableau
Python
R
Azure (ML Studio)
SQL
DNIF(SIEM)
Machine Learning Model Validation
NLP