Harshvardhan Patankar

Successfully executed day-to-day production tasks, including cross-channel campaigns setup, Data Management, Audience Segmentation, Efficient Reporting and Analytics, and optimization using SFMC and Adobe Campaign Management tools. Defined Project Requirements, Deliverables, and Timelines by collaborating with internal stakeholders. Created detailed project plans and oversaw the distribution of marketing collateral. Utilized data-driven insights and analytics tools (tableau, custom dashboard, SFMC’s Datorama) to track and measure performance. Spearheaded projects focused on streamlining daily operations through automation, including migrating business processes from Adobe to SFMC. Served as the Market Lead for select countries in the EMEA market. Managed a team as People’s Lead overseeing work effort, performance management, and training.

Provided expert technical support to clients, offering customized solutions for smooth campaign execution. Created customized, data-driven, and insightful customer-facing engagement assets. Delivered impactful 1:1 and 1: many virtual Customer Success programs. Conducted Office Hours for new hires and led case SOP training sessions. Contributed to saving approximately 12k hours for Success Managers as a team.

Conducted exit interviews with over 1,000 customers at Reliance outlets. Utilized data entry skills and leveraged expertise in R, SPSS, and Tableau to conduct data analysis and visualization, providing valuable insights into consumer shopping behavior.

Triage and Prioritize cases. Performed full data entry of all relevant information from the source data. Reviewed impacted cases daily and escalated/re-route cases to ensure follow up processing. Manual coding of all adverse events, medical history, concomitant medications, and laboratory values.