Harsh Asthana

Creating and implementing strategies to promote protective clothing products or services. Own & manage all elements of email creation from content direction, production, copy, to operations, testing, scheduling, creative (in partnership with design), testing, and analysis. Develop, manage and support the end-to-end campaign development to drive quality leads for affiliate sales organization through thoughtful, optimized programs. Developing and implementing strategies for increasing website traffic through SEO best practices, PPC advertising, email marketing, social media channels, etc. Collaborating with sales teams across multiple business units to identify key growth opportunities within their accounts and developed go-to-market plans for each opportunity based on available resources and timelines.

Working directly with the technology and digital product team as an active role in creating the marketing strategy and conceive, manage, analyze and optimize campaigns to drive marketing qualified leads and user growth. Leveraging marketing automation and lead management to streamline, automate and measure all marketing tasks & workflows. Create and manage workflows and nurture campaigns within HubSpot, Salesforce, Netcore, etc. Supervise external vendors (PR firm, web development team, external event manager, marketing team) that support marketing and digital operations.

Primary facilitator for managing social media marketing as a means to generate brand awareness and generate leads. Generated millions in additional revenue at a minimal cost, with at least 35% of current sales being directly attributed to social media. Launched a better content framework – blogs, focusing on productivity tips, tools and systems for the organization. Measure, analyze, and report campaign performance, make recommendations to improve overall email performance. Edit HTML & CSS inside of each email to follow UX design guidelines for email personalization.

Managed marketing operation in JIRA, Work front and Trello to ensure that all tasks maintain on schedule. Led email A/B testing project to increase click through rate by 36%. Developed email automations and drip campaigns setup in Acoustic. Responsible for the establishment, execution, documentation and management of strategic planning of email marketing, including setting up themes and monthly marketing calendar.

Head of all administrative, customer service / guest experience, and marketing operations and processes. Developed and implemented social media and email marketing growth strategies to establish and expand digital brand awareness. Crafted and sent monthly e-newsletters to 200+ subscribed contacts using Pardot. Developed automations using Pardot for SQL and MQL by placing appropriate triggers to improve customer journey. Increased Facebook post engagement by 83%. Managed and edited school’s website via WordPress.

Devised and launched a series of campaigns and initiatives that grew social media channels, advertised trade shows and new product launches, and generated new business leads. Developed a multi-platform marketing strategy advertising campaign which increased social media following by 30%. Spearheaded successful content strategy; produced 10 short 60 second videos, graphics, and pictures. Attained 30% pre-sale orders for new product releases.

Coordinated with Project Managers across multiple initiatives to align strategy with future project goals & develop timelines. Created visualizations & reports using Power View and Power Map Environment: Hadoop, SQL Server, SharePoint, etc. Developed and enhanced reports using IBM Cognos 10 / SAP Business Objects using SQL, PL/SQL & Oracle. Designed, developed and implemented new and existing interfaces for ETL processes using Informatica or SSIS.