Avisha Kumawat

Planned the launch of Cotester, & conducted thorough market, competitor, and product research during the ideation phase. Developed comprehensive pre-launch & launch strategies, resulting in successful product introduction & adoption. Optimized user onboarding journey to enhance product adoption & drive long-term user retention. Developed video content to enhance brand awareness & product understanding. Grew company LinkedIn followers by 50k+ within 6 months through strategic content creation & engagement. Crafted compelling case studies, blog posts, newsletters, email campaigns, content for website optimization (SEO) & sales collaterals. Created engaging social media content that fostered brand awareness and community engagement. Leveraged influencer marketing strategies, including podcasts with industry leaders, to drive product awareness & engagement. Created high-performing ad copy and listicles, contributing to successful campaign measurement and lead generation. Used LinkedIn Sales Navigator & other tools to identify & connect with key decision-makers in target industries. Executed effective lead-generation activities utilizing ABM strategies.

Crafted & executed social media strategy across channels for growth & engagement. Managed diverse client projects, planning & creating compelling social media content. Developed engaging articles & blogs, weaving narratives into impactful stories. Ensured high content quality & met deadlines consistently.

Conducted basic market research & analyzed consumer behavior. Worked on marketing campaigns for the company. Assisted with organizing promotional events. Developed & cultivated strong buying relationships with customers.