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Apoorv Mathur

@user.2512224

Marketing Strategist | Digital Marketing Analyst with 10+ Years of Experience

Indore, India

http://Apoorvmathur.Online

Codiant - A Yash Technologies CompanyDAVV University

Apoorv Mathur is a digital marketing analyst and marketing strategist with over 10 years of experience leveraging data to guide marketing decisions and boost campaign performance. He has driven 48% online sales growth through data analysis and achieved a 180% increase in site traffic via organic SEO and social media. Apoorv has held senior roles at Codiant (A Yash Technologies Company), Canopus Infosystems, Prudent Digital, and Protonshub Technologies, and holds a Post Graduate degree in Management from DAVV University.

Experience

Digital Marketing Analyst

Codiant - A Yash Technologies Company

Full-time•Jan 2023 - Present•Indore, India

Successfully executed blog outreach, content strategy, and link-building activities for enhanced domain trustworthiness, content visibility, and brand promotion. Expanded prospect sources, leveraged influencer outreach, and implemented trend-driven strategies for improved business performance.

Senior Digital Marketing Analyst

Canopus Infosystems

Full-time•Mar 2021 - Dec 2022•Indore, India

Conducted blog outreach, devised content strategies, and executed link-building initiatives. Launched email marketing campaigns, implemented LinkedIn lead extraction, executed paid advertising on Google, developed comprehensive social media strategy achieving 150%+ audience engagement growth, and optimized website landing pages.

Digital Marketing Specialist

Prudent Digital

Full-time•Nov 2019 - Mar 2021•Indore, India

Specialized in competitive intelligence, SWOT analyses, and uncovering business needs. Significantly boosted online presence by 200%, managed website development, and aligned KPIs with marketing strategy for optimal results.

Digital Marketing Executive

Protonshub Technologies

Full-time•Feb 2018 - Oct 2019•Indore, India

Increased website traffic by 180% through SEO, managed over 30 ad campaigns effectively, and achieved 70% growth on social media platforms.

Education

DAVV University

Post Graduate in Management

Management

Jan 2019 - Jan 2022

Makhanlal Chaturvedi University

PGDCA

General Computer Programming

Jan 2017 - Jan 2018

St. Paul Institute of Professional Studies

Bachelor of Arts

English Literature, Psychology & Political Science

Jan 2013 - Jan 2016

Skills

Strategic Planning
Content Marketing
Search Engine Optimization
Web Analytics
Client Handling
Data Analytics
Critical Thinking
Marketing Automation
Tactical Implementation
Google Analytics
SEO
Social Media Marketing
Email Marketing
LinkedIn Marketing
Paid Advertising
Google Ads
Meta Ads
Link Building
SWOT Analysis
KPI Management
CMS Management