ARAnwesha Roy
@anwesharoy
Content Strategist and Technology Journalist
Kolkata, India
A passionate and experienced content strategist, Anwesha helps organizations articulate ideas and build enduring experiences for their customers.
Experience
Senior Content Specialist
Mindworks Global
Guest columnist with Today Digital, features writer for TechFunnel, and op-ed writer and product reviewer for TechReport, among others.
Technology Journalist
TOFU, MOFU, and BOFU content creation with an eye on SEO, brand voice, and reader intent. Content strategy and social media calendar development to meet audience engagement targets. Stakeholder engagement to assimilate multiple points of view, expertise, and business requirements. Driving growth for SaaS startups and technology unicorns through a tailored content roadmap.
SaaS and IT Content Consultant
Senior Associate, Technical Content
FusionCharts
Worked with marquee retainer clients such as HCL and TCS. Led time-bound website revamp, social media, and corporate reports. Developed collaterals to penetrate new markets and drive business growth.
Associate, Content Team
Netscribes
Worked on a variety of high-value longform collaterals for IT service majors, including whitepapers, POV papers, and ebooks. Key accounts handled include Birlasoft, BCG, and Zensar.
Assembly of God’s Church
Worked on a variety of high-value longform collaterals for IT service majors, including whitepapers, POV papers, and ebooks. Key accounts handled include Birlasoft, BCG, and Zensar.
Education
Jadavpur University
Master of Art Degree in English Literature
English Literature
Studied Macro Economics as MA elective.
Jadavpur University
Bachelor and Master of Art Degrees in English Literature
English Literature
Jadavpur University
10+2 (Humanities)
Humanities
Pursued Art and Home-Ec as primary extracurriculars.
PG Certificate in Editing and Publishing
Editing and Publishing