Anjali Srivastava

Worked closely with product and sales teams to understand key product features, solutions offered, and competitive advantages, crafting messaging that effectively translated technical details into customer benefits. Led end-to-end conceptualization and execution of Marketing 360 campaigns across multiple formats including website optimzation/ renovation, ASO, SEO, videos, infographics, blogs, and social media posts, significantly increasing brand engagement and visibility. Reviewed high-quality marketing materials including sales documentation, product descriptions, product videos, and email marketing content, driving sales enablement and customer acquisition. Crafted compelling, SEO-optimized content to improve website traffic and lead generation, boosting organic traffic upto 40% YoY. Collaborated with external service providers and internal teams to manage the production of marketing collateral, ensuring all brand communications aligned with company values and messaging. Used analytics tools to capture and analyze social data, content performance, and traffic insights, optimizing campaigns to drive higher engagement and conversions. Ensured consistent brand messaging across marketing channels, including landing pages, ad campaigns, and email newsletters, resulting in good increase in conversion rates. Managed email marketing campaigns through tools like HubSpot and Zoho [for webinars], targeting potential clients and increasing open and click-through rates upto 15%. Implemented marketing campaigns through various tools. Developed content marketing strategies, working with cross-functional teams. Collaborated with SEO specialists to optimize content and improve search rankings, achieving a 30-40% increase in organic traffic. Conducted performance analysis using Google Analytics and other analytics tools to refine marketing strategies based on real-time data. Gained hands-on experience with CMS platforms like WordPress to manage and update website content.