Amit Gupta

Built out the data and reporting infrastructure from the ground up using Salesforce and SQL to provide real-time insights into the product, marketing funnels, and business KPIs. Developed database for Payer and Govt. Healthcare Market, to maintain up-to-date data and analyze market trends, resulting in an 58% increase in customer and vendor satisfaction rate. Established KPIs and monitoring tools to assist the sales team. Created monthly and quarterly reports for higher management using data visualization techniques. Built operational reporting in Salesforce to find areas of improvement for both Markets. Led two Markets of Healthcare(Payer and Government) with successful ratio. Develop department/role-specific Dashboards, Reports, Contact Lists, Notifications, and other routine tasks to support Sales and Marketing. Strategize and run marketing campaigns via Salesforce & HubSpot and conduct a detailed analysis of key performance metrics. Research various online sources to continuously add all targeted executive and Payer and Government Market specifics to assigned Geography that are not currently in the company's existing CRM. Monitoring web analytics.