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Aliza Singh

@alizasingh

Director of Partnerships and Client Success at DASA

Greater Noida, Uttar Pradesh

www.linkedin.com/in/alizasingh

DASAIIM Lucknow

Aliza is a dynamic and results-driven professional with 19 years of experience in marketing and customer success. She specializes in driving strategic initiatives, building brand awareness, and fostering long-term relationships. Her proven track record includes implementing successful marketing strategies and ensuring customer success through effective acquisition and retention efforts, particularly within the SaaS industry.

Experience

Director of Partnerships and Client Success

DASA

HybridJan 2022 - PresentDelhi, India

Spearheaded efforts to expand the partner ecosystem from 27 to 350 within 2 years through acquisition marketing campaigns, virtual events, and relationship building, resulting in partners generating an annual profit of $2.7 million. Managed client success for esteemed clients such as ABN Amro, ECB, Johnson Controls, Mercedes, and Hugo Boss.

Senior Product/Vendor Manager

NetCom Learning

On-SiteFeb 2020 - Dec 2021Noida, India

Managed key partnerships with industry leaders including Microsoft, Cisco, PMI, Adobe, Autodesk, EC-Council, PeopleCert Axelos, and Red Hat. Spearheaded demand and lead generation efforts through webinars and events, ensuring a steady stream of sales qualified leads.

Project Manager

Panasia Solutions

On-SiteNov 2019 - Feb 2020Delhi, India

Managed a critical project for the client Teleperformance, relocating all tools and resources from Gurugram to Mohali, Punjab. Utilized both waterfall and agile methodologies to ensure a smooth transition and minimal disruption.

Director – Sales, Marketing & Branding

T-mobile US

On-SiteSep 2009 - Jul 2019New York, US

Spearheaded sales, marketing, and branding efforts for the entire East Coast US region. Developed and executed targeted strategies that generated an annual revenue of $82 million, overseeing call center, in-store sales, and regional marketing teams.

Head of Training & Client Success

EPAY Systems

On-SiteSep 2014 - Mar 2019Greater Noida, India

Directed corporate training initiatives for a SaaS-based company specializing in time and labor management and payroll software. Conducted training sessions and one-on-one meetings to enhance client proficiency, reducing support tickets and improving client satisfaction.

Education

Columbia University

Master of Business Administration

MBA

Jan 2007

IIM Lucknow

CMO Programme

Jan 2024 - Present

Skills

Strategic Partnerships
Target Management
Branding
Marketing Strategy
Relationship Development
Business Profitability
Business-to-Business (B2B)
Digital Marketing
Market Research & Analysis
Content Marketing
Campaign Management
Customer Acquisition
Lead Generation
Deal Management
CRM Software (e.g., Salesforce)
Marketing Automation Tools (e.g., HubSpot, Marketo, Active Campaign)
Customer Experience
Customer Relationship Management (CRM)
Customer Success Strategy
Client Retention
Account Management
Customer Satisfaction Analysis
User Onboarding
Customer Feedback Management
Net Promoter Score (NPS)
Churn Reduction Strategies
Customer Advocacy Programs
Upselling & Cross-selling Techniques
Training & Onboarding Programs
Customer Journey Mapping
Voice of Customer (VoC) Analysis
Project Management
Analytical Skills
Team Leadership
Agile Methodologies
Change Management
Conflict Resolution
Stakeholder Management
Performance Metrics & KPIs