Aliza Singh
@alizasingh
Director of Partnerships and Client Success at DASA
Greater Noida, Uttar Pradesh
Aliza is a dynamic and results-driven professional with 19 years of experience in marketing and customer success. She specializes in driving strategic initiatives, building brand awareness, and fostering long-term relationships. Her proven track record includes implementing successful marketing strategies and ensuring customer success through effective acquisition and retention efforts, particularly within the SaaS industry.
Experience
Director of Partnerships and Client Success
DASA
Spearheaded efforts to expand the partner ecosystem from 27 to 350 within 2 years through acquisition marketing campaigns, virtual events, and relationship building, resulting in partners generating an annual profit of $2.7 million. Managed client success for esteemed clients such as ABN Amro, ECB, Johnson Controls, Mercedes, and Hugo Boss.
Senior Product/Vendor Manager
NetCom Learning
Managed key partnerships with industry leaders including Microsoft, Cisco, PMI, Adobe, Autodesk, EC-Council, PeopleCert Axelos, and Red Hat. Spearheaded demand and lead generation efforts through webinars and events, ensuring a steady stream of sales qualified leads.
Project Manager
Panasia Solutions
Managed a critical project for the client Teleperformance, relocating all tools and resources from Gurugram to Mohali, Punjab. Utilized both waterfall and agile methodologies to ensure a smooth transition and minimal disruption.
Director – Sales, Marketing & Branding
T-mobile US
Spearheaded sales, marketing, and branding efforts for the entire East Coast US region. Developed and executed targeted strategies that generated an annual revenue of $82 million, overseeing call center, in-store sales, and regional marketing teams.
Head of Training & Client Success
EPAY Systems
Directed corporate training initiatives for a SaaS-based company specializing in time and labor management and payroll software. Conducted training sessions and one-on-one meetings to enhance client proficiency, reducing support tickets and improving client satisfaction.
Education
Columbia University
Master of Business Administration
MBA
IIM Lucknow
CMO Programme