ABHISHEK ARORA

Launched over 200 successful campaigns that increased Leads by 60% and old Leads Engagement by 80%. Developed and implemented sales framework with an effective sales strategy that increased quality leads. Researched and on-boarded different tools to enhance campaign output and better reporting matrices. Researched on different geographies and ran campaigns with respect to GDPR compliance. Created cold lead database of over 30000 prospects. Helped team to close 6 accounts in one year. On-boarded clients and reactivated dead leads of ATCS.

Building the short- and long-term marketing strategy for Gurgaon. Lead a team of 17 marketing executives for digital & BTL promotion. Performed extensive Market Research and Competitive Analysis for effective decision making. Identified marketing strategy and plan of action to increase market visibility. Own the implementation of marketing campaigns from ideation to execution. Tracking performance of the events & marketing executives by referral codes. Ensuring the roll out of marketing plans for the projects across all marketing media including mass media and below the line interventions. Develop promo materials to support all marketing campaigns and initiatives. Formulation and implementation of effective measures for sales and marketing campaigns. Responsible for B2B customer acquisition by using multiple digital media platforms. Exploration of new sales and marketing channels and setting up these new channels. Empower the sales team with marketing content and campaigns that help drive sales. Responsible for the lead management of B2B PAN India corporate accounts.

Responsible for handling the advertising needs of high net worth real estate builders in Bangalore. Helped to improve the revenue from existing clients and revived few of the dead clients. Played a major role in designing the 360° Marketing Campaign with Times of India Group and was responsible for the pricing strategy of the campaigns. Key Account Manager for High Net worth Real Estate developers of Bangalore. Responsible for handling their advertising needs. Responsible for improving net sales and generating new revenue, within existing relationships. Developed and implemented major account strategy with identification of opportunities. Responsible for designing Digital Ad Campaign with Times of India Group for 360° Marketing activity. Developed strategies and tactics to maximize growth opportunities and continually strengthen market share and revenue achievement. Developed and maintain market intelligence and an understanding of market trends and client business needs.

Responsible for doing market research and competitive analysis to create and strategize impact-based campaigns for some big players. Worked as agency's POC for Voltas AC's, Luminous Fans, Nestle & Adani realty. Responsible for creating impact-based campaigns for better visibility & consumer engagement. Worked on Press Ads, Artworks, Layouts, Competition Analysis & generating ideas for new campaigns for different clients. Coordinating with creative & layout managers to make sure that the work is done within the stipulated time. Responsible for Media Planning for Adani Realty project launch in Gurgaon. Research competitors analyse their strategies and create plan accordingly. Meeting clients for briefings and present proposals to clients for approval. Briefing agency colleagues, and work with them to plan and implement the best advertising solutions for the client. Reporting clients on the progress and taking up new requests as they arise. Ensuring that projects are completed on time and within budget. Taking part in pitches for new contracts. Keeping records and handling invoices.

Responsible for business development, account management & strategic alliances in Dehradun region. Client retention & up-selling of the timber products. Managed a team of 4 salesmen & 3 Carpenters. Responsible for achieving the Monthly / Annual Business targets assigned in terms of selling, enhancing and upgrading the High-Net-Worth relationships.