Neha Singh

Run email campaigns & A/B testing via Zoho to generate leads for ABM accounts, employing strategic research & persona profiling with Zoom info Apollo & Bigin for organizing business data in pipelines. Established connections with CXOs and other key executives to identify challenges and propose solutions. Executed & Coordinated regional integrated campaigns in collaboration with GTM, targeting ABM 1:1 and 1:few accounts. End to End account managment.

Run email campaigns via HubSpot to generate leads for ABM accounts, employing strategic research and persona profiling with ZoomInfo and Lusha FI navigator databases. Established connections with CXOs and other key decision-makers to identify challenges and propose Newgen Solutions. Coordinated and executed regional integrated capmpaigns in collaboration with GTM and Events teams, targeting ABM 1:1 and 1:Few accounts. Create sales pipeline using compass & conduct a discovery call with the prospects.

Utilized LinkedIn Sales Navigator, ZoomInfo and Lusha FI navigator databases to identify and connect with high-potential leads. Conducted parallel outreach activities on LinkedIn and via email through CRM platform, resulting in increased lead engagement. Orchestrated and executed impactful email marketing campaigns catering to hedge fund firms in the US and Canada. Employed third-party applications for efficient lead extraction, optimizing lead acquisition processes. Conducted A/B testing on various outreach strategies, enhancing conversion rates by 60%. Prepared comprehensive reports and actionable business insights, facilitating informed decision-making.

Analyzed client parameters (vision, customer base, etc.) to deliver targeted business insights. Expedited go-live process by facilitating inter-team collaboration and coordination. Conducted persuasive value proposition demos for B2B clients. Orchestrated NDA agreements and closures to secure client partnerships. Spearheaded content creation and dissemination for brand microsite and Mobile Application.