Anurag Kumar
@Anurag_007
Senior Analyst at MarkScan Pvt. Ltd.
New Delhi, Delhi, India
Anurag Kumar is a Senior Analyst with experience in data analysis, reporting, and insight generation across digital platforms and business operations. He is skilled in Python, SQL, and Power BI, with a track record of improving operational outcomes through automation and stakeholder collaboration. He has led teams in digital content analytics and managed marketing campaigns resulting in significant sales growth. Anurag holds a Bachelor of Science in Electronics and a certification in Full Stack Data Science & AI.
Experience
Senior Analyst
MarkScan Pvt. Ltd.
Analyze pirated and infringing digital content across multiple online platforms to identify patterns, trends, and risk insights related to intellectual property protection. Monitor and evaluate large volumes of URLs and platform data using Advanced Excel, generating analytical insights for global clients. Prepare detailed analytical reports and executive presentations using Excel and PowerPoint to support data-driven decisions. Lead and mentor a team of 2–3 Research Analysts, improving reporting accuracy and operational efficiency. Achieved 70–80% removal of infringing URLs across monitored platforms through structured analysis and enforcement reporting. Perform data validation and quality checks to ensure high reporting accuracy before client delivery. Collaborate with internal teams and stakeholders to optimize monitoring workflows and reporting processes.
Business Analyst
PowerLaw Pvt. Ltd.
Managed Amazon product categories using data analytics to optimize visibility and sales performance. Designed and executed advertising campaigns resulting in 35% sales growth and category rank #1 within 90 days. Tracked KPIs and marketing metrics to improve ROI and campaign effectiveness. Built interactive dashboards using Power BI and Tableau for business performance monitoring. Delivered analytical insights supporting strategic decision-making.
Data Analytics & Visualization Simulation
Accenture North America (Forage Virtual Experience Program)
Cleaned, modelled, and analyzed 7+ datasets to uncover trends for a hypothetical social media client. Created interactive visualizations using Power BI to drive strategic insights. Presented findings to internal stakeholders to optimize decision-making.
Data Visualization for Business Insights
Tata Consultancy Services (Forage Virtual Experience Program)
Designed compelling data visualizations to help executives with data-driven decisions. Analyzed key business metrics and built interactive reports using Power BI & Tableau.
Business Development Associate
PNB Housing Finance Ltd.
Developed and maintained client relationships, resulting in a 20% increase in loan approvals. Conducted market analysis to identify potential business opportunities and enhance lead conversion rates. Analyzed customer behavior and financial trends to support data-driven decision-making.
Education
Maulana Mazharul Haque Arabic & Persian University
Bachelor of Science
Electronics
Naresh I Technologies
Full Stack Data Science & AI
Licenses & Certifications
Full Stack Data Science & AI
Naresh I Technologies, Hyderabad
Accenture North America Data Analytics & Visualization
Forage
Tata Data Visualization for Business Insights
Forage