SONAL WALUNJ
@sonalwalunj
Manager, Media Analytics at Kantar IMRB
Pune
Sonal Walunj is a Media Analytics professional with experience at Kantar IMRB. He specializes in analyzing media campaign effectiveness and recommending optimized solutions for global clients. His expertise includes market mixed modeling, performing exploratory data analysis, and preparing optimal media budget allocations.
Experience
Manager, Media Analytics
Kantar IMRB
Analysing the effectiveness of media campaign on consumer Attitude towards a brand for global clients and recommending optimised solutions for their future campaign investments. These models are built using techniques like market mixed modeling. Checking effectiveness of media. Preparing overexposure, simulator and optimal media budget allocation. Performing data pre - processing and exploratory data analysis on survey and panel exposure data.
Associate Manager, Media Analytics
Kantar IMRB
Education
Savitribai Phule Pune University
MSc Statistics
Statistics
New Arts, Commerce and Science College
BSc Statistics
Statistics
Maharashtra State Board
HSc
Maharashtra State Board
SSC
Licenses & Certifications
Machine Learning
Coursera
Introduction to Data Science in Python
Coursera
SQL for Data Science
Coursera
Introduction to Data Analysis Using Excel
Coursera
Tableau Data Scientist
Tableau