Somanshu Gupta

Fronted the development and execution of a tailored Customer Lifecycle Management (CLM) model, delivering a personalized experience for every student, enhancing engagement, and driving long-term retention. Led the design, implementation, and launch of CLM strategies for key platforms including PW MedEd, Drona, Pitara, Mentorship, Batch Infinity, and PW Store, ensuring seamless integration and impactful results. Designed and optimized CLM journeys based on detailed user activity, resulting in a 40% reduction in manual efforts for retention efforts and a 23% increase in conversions.

Led customer segmentation efforts for Drip Marketing communications, developing targeted strategies to enhance engagement and drive conversion across diverse user groups. Created and maintained user-activity dashboards for over 30+ exam categories, providing actionable insights for decision-makers to drive user engagement and retention.

Gained hands-on experience in SQL, leveraging data extraction, transformation, and analysis to generate insightful reports and optimize decision-making processes. Developed and maintained interactive dashboards, translating complex data into visually compelling insights that empowered stakeholders to make data-driven business decisions.