Shishir Sachan

Deployed and administered Google Ad Manager on various web platforms, guaranteeing precise data collection and reporting. Performed comprehensive analysis of user behavior and website performance, pinpointing optimization opportunities that resulted in a 17% boost in conversion rates. Compiled a weekly performance analysis report for the editorial team to identify top-performing content. Created and maintained tags, triggers, and variables to capture user interactions and conversion events. Developed test cases to monitor the performance of the subscription module via A/B testing. Writing queries to schedule batches for webinars, hackathons, contests, and newsletters. Developed Python scripts to automate data collection, cleaning, and processing, reducing manual workload by 30%. Conducted exploratory data analysis (EDA) to identify trends and insights. Developed and optimized SQL queries to extract, manipulate, and analyze data from multiple databases. Created data visualizations and dashboards to present findings to stakeholders.