Sai Krishna

Manage relationships with operations (Leadership, Managers, and Team Leaders down to consultants, etc.) to ensure that SIDGS's marketing goals are aligned with business strategy and the link between marketing activities and stronger sales through consultants is clear. Collaborate with the key stakeholders, providing input in strategic planning and execution of the marketing plan, including tracking and reporting on campaign production progress. Developing strong and relevant creative and content ideas, translating them into manageable campaigns, then working with relevant colleagues in the team (and/or with specialist agencies) to deliver them on time, on budget. Manage the delivery of all marketing activities (incl. promotional materials) on time and within budget and evaluate the ROI of all marketing activities in driving increased sales and gross profit.

Defining, planning, implementing and monitoring effective Mody Group's brand marketing and communication strategies to achieve business goals and shape organization's brand in PAN INDIA marketplace. Oversees all aspects of planning and execution of strategies for corporate marketing including brand guidelines, market presence and customer engagement with website and digital sites, marketing communications, PR/media, corporate events and vertical solutions. Drive website traffic and acquire leads. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

Monitoring all E-Commerce activities and online marketing channels. Responsible for developing strategic e-commerce plan for company’s site. Managing and maximizing opportunities to increase targeted traffic to the website through a variety of marketing channels viz. PPC, SEO, email, display etc. Continual refine and optimize the customer experience - through to purchases and to improve conversion rates.

Encompasses a multifaceted realm of responsibilities that span the strategic planning and implementation of comprehensive 360-degree marketing strategies. Core responsibilities include meticulous planning and execution of 360-degree marketing strategies, integrating online and offline channels to create a seamless brand experience. Also involves crafting compelling user journeys and developing sales funnels, overseeing the entire spectrum of digital marketing strategies including SEO, social media, email marketing, and paid advertising.

Role involved analysis of the web metrics and providing insights into the data for monitoring and improvisations perspectives. Monitor, track, and report on paid search metrics, including trend analysis. Providing insights to the stakeholders on the performance of the important product pages and building customized dashboards for various reporting needs. Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing.