Sadaf Purra

Developed and executed comprehensive strategies to boost online presence and engagement. Managed product life-cycle, conducted in-depth market research, and optimized SEO strategies to increase online visibility and website traffic.

Assisted clients with the demo of the CPAAS platform and DLT registration process. Generated leads using Apollo & Lead 411, and formulated and scheduled email marketing campaigns.

Supervised the claim process and addressed client queries for State Govt. Employees. Operated the HCS tool, verified tax invoices, and spread awareness of health schemes via LinkedIn and emails.

Performed secondary market research using social media sites and tools like Inside-View & Zoom-Info. Trained team on ZOHO CRM, created systematic content, and generated leads using Apollo and Sales Navigator.

Conducted secondary research for clients, developed strategies using SWOT analysis, and helped identify competitors. Managed employee records and attrition rates using SAP and Siebel tools.

Conducted market research to understand user needs and preferences, and collaborated with cross-functional teams to design and implement product features. Analyzed user feedback and data to make informed decisions on product improvements and updates.

Led content and SEO teams to ensure a cohesive strategy that drives online visibility and engagement. Oversaw content marketing campaigns, analyzing performance metrics and optimizing SEO efforts to boost website traffic and enhance ROI.

Enhanced online presence through various SEO strategies, including creating and optimizing blogs, researching effective hashtags, and working on off-page SEO by building high-quality backlinks.

Managed article postings on WordPress, developing and executing social media campaigns. Focused on on-page SEO by creating and optimizing internal links and researching effective SEO keywords.

Developed and executed digital marketing strategies, ensuring brand messaging consistency and conducting competitor analysis. Managed a content calendar and created content for blogs, social media, and email campaigns using Canva.

Managed and executed marketing campaigns, conducting market research to identify new opportunities. Used Canva to create engaging marketing materials and implemented SEO tactics, resulting in an increase in organic search traffic.