Rituparna Banerjee

Editor of QH INSIDER, the quarterly newsletter of Quaker Houghton India. Redesigned the newsletter completely, thus changing the look and feel besides editing and creating content for the newsletter. Prepared brochures, flyers, reports, newsletters, case studies, technical data sheets and other marketing collateral. Coordinated with Sales, Commercial and different regional and global teams and business lines in order to assist them. Assisted in preparing customer testimonials, social media campaigns and in conducting different internal and external events, e.g. trade shows, exhibitions, seminars, webinars, etc. Measured the success of the events by analyzing KPIs. Assisted in the development of the annual marketing plan along with the Marketing Manager - India and Regional Business Leads. Also, assisted in the execution of marketing plans and strategies. Conducted comparative research on marketing strategies for company products and prepared competitor research. Assisted in customer and vendor management besides invoice processing.

Project Leader: Conceptualised and developed a unique video project on Metso France, already released on social media. Marketing & Communications: Created marketing collaterals and digital assets besides working on related tasks and providing marketing support. Created and maintained a database with industrial project details on SharePoint. Also, coordinated with international teams and handled planning, execution/ implementation of departmental events and related activities. Purchasing and Logistics: Gathered information about products and created a reference document for Customs. Also, designed an offer document for the Air Classifier project. Redesigned the RFQ document for the Engineering team. Actively worked cross-functionally across multiple departments.

Deputation at West Bengal Joint Entrance Examinations Board, Kolkata as P.A. to Chairman. Efficiently and proactively managed the Chairman’s office and handled confidential work besides managing and maintaining liaison with stakeholders. Provided administrative support and services to the Chairman and shared workload of different departments. Successfully undertook active participation and growth initiatives for the improvement of the organization.

Initially joined as Trainee and underwent training for the role of Marketing and Content Associate. Efficiently advised and assisted in campaign execution, campaign launches and product marketing besides undergoing data visualization product training. Successfully worked cross-functionally and also gathered relevant information for SharePoint research besides working closely with the CEO on different assignments. Successfully created engaging content for social media channels, emails, technical documents and for diverse content types. Efficiently revamped and managed website content for creating impact. Also created effective product tutorials. Effectively performed competitive analysis to gather competitive intelligence besides helping in defining key messaging, recommendations and strategies. Advised on marketing needs for continual growth and recognition of brand and enhancing online presence with a focus on customer success.

Master Thesis- Corporate Social Responsibility Strategy on Women Empowerment and Gender Equality in the European Context. Received the Kedge Business School Achievement Scholarship (2018). Elective- Doing Business in North America, Latin America and EMEA.