Rahul Verma
@rahul.verma
Sr. Digital Campaign Analyst at Zappian Media
Bhopal, India
Rahul Verma is a dedicated Digital Campaign Analyst with expertise in optimizing campaign performance and exceeding key performance indicators. He specializes in strategizing and executing data-driven email marketing campaigns for lead generation, conversion, and retention. His skills include advanced analytics, list management, and ensuring compliance with industry regulations.
Experience
Sr. Digital Campaign Analyst
Zappian Media
Segmenting and targeting on the allocated email lists to ensure that campaigns are reaching the right audience. Strategize, plan, and execute email marketing campaigns to achieve specific objectives, such as lead generation, conversion, and retention. Monitor key email marketing metrics, including open rates, click-through rates, conversion rates, and ROI, and implement strategies to improve them. Continuously refine email marketing strategies based on data-driven insights and industry best practices. Maintain and update email subscriber lists, ensuring data accuracy and compliance with relevant regulations, such as GDPR and CAN-SPAM. Generate regular reports on campaign performance, providing actionable insights to stakeholders. Collaborate with cross-functional teams, including designers, copywriters, and developers, to create compelling email content. Explore and integrate new email marketing tools and technologies to enhance campaign capabilities. Manage and allocate budget resources effectively to achieve campaign goals while maximizing ROI. Stay current with industry trends and emerging email marketing technologies through ongoing learning and certifications.
Education
Amity University Rajasthan
B.Tech
Computer Science Engineering