Neha Kate

Leading a team with diverse clients to deliver effectively. Managing client expectations with respect to resource allocation, deliveries & performance expertise. Resolve operational challenges to ensure teams work in tandem of the expectations.

Worked on the Planners Team for a global digital payment technology brand. Liaising with local team & spear heading monthly + ad hoc media plans across Search, Social, DV360. Reviewing media plans shared by immediate pocs, ensuring media plan is in sync with business KPI. Client communication to understand media briefs & share a viable media plan. Ensuring plan activation, optimization & post campaign insights, reporting. Directing careful optimization of media spending and direct monitoring of media performance.

Collaboration with various teams to uncover key issues, identify applicable solutions in a joint team effort for effective campaign activation. Active part of the hiring team, proven experience in expansion of scope of work along side broadening the team size.

Part of the client servicing team, leading the digital strategy for Eureka Forbes across Search, Social & DV platforms. Co-ordinating with multiple stakeholders to drive campaign implementation & performance. Gathering learnings from campaigns & devising the best way forward for a digital first approach.

Part of the PGD Performance team (Publicis Groupe Delivery) catering to global clients, majorly the UK region. Responsible for delivery, engagement management & resolution management. Undertaking account on-boarding across new brands & leading the overall engagement for smooth communication. Acting as the focal point of communication for relevant stakeholders. Managing a team of analysts, associates & BMs, responsible for their delivery & growth. Working with the team across FMCG brand on paid search platforms including Google Ads, SA360, Facebook Ads for account strategy, campaign management, optimization, reporting, implementations, amendments & identifying market trends to be in parallel with the KPI targets & business goals. Proven track record of setting up new clients on board, establishing KPI targets, restructuring of account structures, campaign activation, pre & post campaign analysis. Branding activities for brands through paid media platforms with heavy focus on quality content, garner cost efficiencies. Pre campaign planning & post campaign analysis for performance presentation.

Platform: Windows 7, Linux.