Kriti Pandey

Orchestrated B2B initiatives across global markets (USA, Europe, GCC, Canada, and Mexico), achieving a 30% increase in market penetration. Spearheaded media planning and budget allocation, improving ROI by 25%. Developed B2B tech and SaaS targeting strategies, resulting in a 20% boost in conversion rates. Specialized in paid social platforms (Facebook, Twitter, LinkedIn, Instagram), driving a 35% increase in engagement. Led ABM and LinkedIn Ads initiatives, optimizing campaigns to drive a 40% improvement in engagement and conversion. Spearheaded the end-to-end email lifecycle and automation program, reducing customer acquisition costs by 15%. Leveraged Intent data for hyper-personalized ABM outreach, increasing targeted communication effectiveness by 22%. Drove lead generation and sales growth by 28%. Launched a new website for rebranding, resulting in a 39% increase in MoM MQLs. Developed sales enablement content, boosting outbound email reply rates by 25%. Collaborated with the sales team to create winning proposals and SOWs.

Led multiple end-to-end marketing campaigns, boosting product adoption rates by 39%. Developed a comprehensive GTM strategy for a new product. Streamlined marketing processes, reducing campaign turnaround time by 43%. Launched a weekly newsletter with 20K subscribers, achieving an 18% open rate. Increased monthly active users (MAUs) from 9.82% to 18% and weekly active users (WAUs) from 1.49% to 5.39%.

Collaborated with SMEs to enhance content relevance and audience engagement through effective newsletter management. Monitored campaign performance and created optimization strategies for Google ads and Facebook. Managed media plans and helped the activation team to execute tasks efficiently. Managed various email campaigns including template design, planning, targeting, testing, execution, reporting, and optimization. Analyzed data to optimize campaigns, increase conversion rates and reduce customer acquisition costs.

Ranked 1st amongst the Best performing employees for Q2,Q3 2019 among 500. Spotlight Award for Q1,Q2 - 2020 , Q1,Q3-2021,2023