Janakiraman Srinivasan

Manage high-budget Google Ads campaigns, consistently optimizing around a $35,000 monthly budget, resulting in significant improvements in CPC, CPA, and ROI. Successfully generate leads for an Ed-tech company through effective lead generation strategies, including landing page A/B testing, ad copywriting, and precise audience targeting, with a focus on maximizing the potential of lookalike audiences. Implement conversion tracking, performance reporting, and continuous optimization to improve campaign results and drive better conversions and ROI. Take ownership of UAC campaigns and Meta App promotion campaigns, significantly reducing CPA for Google Search ads, while targeting sources that have a direct impact on business growth, rather than just focusing on reach and visibility. Constantly exploring and implementing new ideas to enhance ad performance.

Successfully managed high-budget Google Ads campaigns for Llaithaa Jewellery, allocating and optimizing over a $60,000 monthly budget, resulting in increased online visibility and improved CPC and CPA. Generated leads for own agency and clients through strategic lead generation campaigns, utilizing landing page optimization, competitor research, and audience targeting. Crafted persuasive ad copies and implemented effective bid strategies to drive conversions and maximize ROI for various clients. Provided comprehensive performance reporting, including campaign insights and recommendations, while actively managing social media presence and maintaining positive brand reputation online.

Developed and optimized effective Google Ads campaigns across multiple channels (Search, YouTube, Display, Shopping), resulting in improved click-through rates and reduced CPC and CPA. Created and optimized landing pages for lead generation, resulting in increased conversion rates and improved user experience. Conducted comprehensive keyword and competitor research to inform campaign strategies, driving targeted traffic and achieving campaign goals. Implemented A/B testing methodologies and analyzed performance data to refine ad copy, targeting, and bidding strategies, resulting in improved campaign performance and ROI.

Successfully conducted comprehensive keyword research to optimize campaign targeting, resulting in improved click-through rates and conversion rates. Developed and executed effective Google Ads campaigns, achieving significant improvements in cost per click (CPC) and cost per acquisition (CPA). Created compelling ad copies that increased ad relevance and drove higher click-through rates, leading to improved campaign performance. Implemented strategic bid management and performance optimization techniques, resulting in increased ad visibility, improved ROI, and reduced CPC.

Successfully managed Google Ads campaigns for a non-profit company, driving targeted traffic and achieving campaign objectives. Quickly learned and mastered new LMS systems within a short timeframe, ensuring seamless course management and user experience. Efficiently managed server operations, ensuring website uptime and security for optimal performance. Handled social media management, creating engaging content and driving brand awareness.

Dedicated the initial two years to learning and gaining proficiency in Animation, Video Editing, Audio Editing, WordPress, Google Analytics, and SEO. Utilized knowledge of SEO to build and optimize a personal website for search engine visibility and organic traffic. Collaborated with clients to create engaging and visually appealing animations and websites, utilizing industry-standard software and techniques.

Managed and maintained operating system Endpoint Protection at the desktop level. Responsible for Backups and Restore of critical data. Provided 1st level troubleshooting in Servers and Hardware/ Operating system / Network related issues. Interacted with Vendors for Hardware & Software Support. Provided prompt and accurate feedback to customers over text chat.