Himani Bhatia

Working on Customer Analytics solutions such as Churn Prediction, Segmentation, Market Basket Analysis etc. to address the problem of transaction decline. Own client engagements for various Pizza Hut and KFC markets. Worked with different stakeholders to gather and understand analytical requirements, to design solution approach as well as recommend appropriate KPIs for validation. Developed quarterly roadmaps for UK and MENA markets based on model findings to create and optimize their marketing strategies.

Delivered Predictive Analysis, and Multi Touch Attribution Analysis to measure cross-channel impact on sales. Collaborated with the Data Engineering team on creating a complex network of data pipelines and integrated it with the modelling platform to process 1M+ rows of data on daily basis across different clients/geographies like Yum Brands (across 6 countries), Abbott Laboratories, Ross Stores, Coca Cola etc. Worked with a team of data scientists to establish foundation for an AI platform to store and manage data from various sources, analyze and provide actionability using ML techniques. Automated manual data manipulation that led to a 50% reduction in execution time and ensured a repeatable process with quality outcomes.

Provided Market Mix Modelling to estimate the attribution percentage generated by each media channel and campaign. Worked primarily on Elasticsearch as a NoSQL database along with Docker for deployment needs, and Python programming for data modelling to all the visualization needs. Designed an initial solution to extract data from various marketing and web analytics tools such as- Facebook Ads, Twitter, Google Analytics, Bing, Omniture, DoubleClick, Google Adwords, Criteo, etc.

Developed a GUI, which would display all the devices connected to the network and allows the admin to remove and add new devices using their MAC address. Designed a POC for software that enables an admin user to retrieve information from any device connected to the same network.