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Deepak Vasudevan R

@deepak.vasudevan

Program Manager at Weaveroo

Madurai, Tamil Nadu, India

https://linkedin.com/in/deepak-vasudevan-r

WeaverooThe American College, Madurai

As an experienced content writer and digital advertising consultant, I specialize in crafting SEO-optimized web content to enhance brands' and websites' search engine rankings. My expertise in ghostwriting has resulted in increased online visibility and organic traffic for clients. In addition to content creation, I serve as a strategic consultant, guiding clients in the development and execution of effective ad campaigns.

Experience

Program Manager - Content Writer

Weaveroo

Full-time•Feb 2023 - Present

Co-managed a team of 10 for nearly 5 months before being promoted to the Program Manager role. Introduced an alternative production process utilizing prototyping tool, reducing delivery time by 70%. Implemented a multi-stage quality control system, reducing errors by 25% and increasing production volume by 50%. Ideated and directed content creation strategies that directly influenced and closed several high-value, international clients, resulting in a 30% increase in annual revenue.

Content Writer and Digital Advertising Consultant

Self-employed

Freelance•Jan 2018 - Present

Specialize in crafting SEO-optimized web content to enhance brands' and websites' search engine rankings. Expertise in ghostwriting resulting in increased online visibility and organic traffic for clients. Strategic consultant guiding clients in development and execution of effective ad campaigns.

Content Writer

Weaveroo

Full-time•Feb 2022 - Jan 2023

Crafted persuasive sales collateral that contributed to a 50% increase in lead-to-client conversion rates. Streamlined delivery processes with the introduction of a client onboarding form, reducing turnaround time by 15%. Helped the tech team with R&D for the company's AI-based content generation tool, helping with prompt engineering and user experience testing.

Content Writer

Texila Educational and Management Services (Pvt.) Ltd.

Full-time•Jul 2021 - Mar 2022

Authored SEO-friendly, industry-relevant blogs for four distinct business units, resulting in a 12% increase in organic traffic. Implemented an editorial process to vet content from freelancers, resulting in a 66% reduction in content revisions. Single-handedly wrote the content for course pages, infographics, eBooks and website copy for Texila American University's e-learning venture in 10 weeks.

Trainee Copyeditor

TNQ Technologies

Full-time•Mar 2021 - Jul 2021

Mastered copyediting from scratch and successfully edited STM research papers in a high-pressure, deadline-driven setting. Consistently copyedited up to 100 pages daily. Collaborated with renowned STM publishers including Hindawi, Wiley, the Institution of Engineering and Technology, and the American Geophysical Union.

Education

The American College, Madurai

BSc

Microbiology

Jan 2015 - Jan 2018•Grade: 7.4 GPA

Graduated first class with a GPA of 7.4.

Licenses & Certifications

Project Initiation: Starting a Successful Project

Coursera

Issued: Aug 2023• No expiration

Career Essentials in Generative AI by Microsoft and LinkedIn

Microsoft

Issued: Jul 2023• No expiration

Foundations of Project Management

Coursera

Issued: Jun 2023• No expiration

Generative AI Fundamentals

Google Cloud

Issued: Jun 2023• No expiration

Growth-Driven Design Certified

HubSpot

Issued: Feb 2023•Expires: Mar 2025

Inbound Marketing Certified

HubSpot

Issued: Nov 2022•Expires: Dec 2023

Foundations of User Experience (UX) Design

Coursera

Issued: Jun 2022• No expiration

On-page and Technical SEO Course

SEMrush

Issued: Sep 2021• No expiration

Advanced Competitive Research Practices

SEMrush

Issued: Sep 2021• No expiration

PPC Fundamentals with Joel Bondorowsky

SEMrush

Issued: Sep 2021• No expiration

Content Marketing Fundamentals with Ashley Segura

SEMrush

Issued: Sep 2021• No expiration

Digital Marketing: How to Generate Sales Leads

Issued: Jul 2021• No expiration

Skills

Content Writing
SEO
Copyediting
Proofreading
Social Media Marketing
Content Marketing
Content Strategy
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe XD
Figma
Framer
WordPress
Canva
Notion
Google Analytics
SEMrush
Ahrefs
Webflow
Shopify
HTML
CSS
A/B Testing
Program Management
Project Management
Team Management
Prompt Engineering
User Experience Testing
Conversion Rate Optimisation
Microsoft Word
Microsoft Excel
Google Workspace