Deepak Vasudevan R
@deepak.vasudevan
Program Manager at Weaveroo
Madurai, Tamil Nadu, India
As an experienced content writer and digital advertising consultant, I specialize in crafting SEO-optimized web content to enhance brands' and websites' search engine rankings. My expertise in ghostwriting has resulted in increased online visibility and organic traffic for clients. In addition to content creation, I serve as a strategic consultant, guiding clients in the development and execution of effective ad campaigns.
Experience
Program Manager - Content Writer
Weaveroo
Co-managed a team of 10 for nearly 5 months before being promoted to the Program Manager role. Introduced an alternative production process utilizing prototyping tool, reducing delivery time by 70%. Implemented a multi-stage quality control system, reducing errors by 25% and increasing production volume by 50%. Ideated and directed content creation strategies that directly influenced and closed several high-value, international clients, resulting in a 30% increase in annual revenue.
Content Writer and Digital Advertising Consultant
Self-employed
Specialize in crafting SEO-optimized web content to enhance brands' and websites' search engine rankings. Expertise in ghostwriting resulting in increased online visibility and organic traffic for clients. Strategic consultant guiding clients in development and execution of effective ad campaigns.
Content Writer
Weaveroo
Crafted persuasive sales collateral that contributed to a 50% increase in lead-to-client conversion rates. Streamlined delivery processes with the introduction of a client onboarding form, reducing turnaround time by 15%. Helped the tech team with R&D for the company's AI-based content generation tool, helping with prompt engineering and user experience testing.
Content Writer
Texila Educational and Management Services (Pvt.) Ltd.
Authored SEO-friendly, industry-relevant blogs for four distinct business units, resulting in a 12% increase in organic traffic. Implemented an editorial process to vet content from freelancers, resulting in a 66% reduction in content revisions. Single-handedly wrote the content for course pages, infographics, eBooks and website copy for Texila American University's e-learning venture in 10 weeks.
Trainee Copyeditor
TNQ Technologies
Mastered copyediting from scratch and successfully edited STM research papers in a high-pressure, deadline-driven setting. Consistently copyedited up to 100 pages daily. Collaborated with renowned STM publishers including Hindawi, Wiley, the Institution of Engineering and Technology, and the American Geophysical Union.
Education
The American College, Madurai
BSc
Microbiology
Graduated first class with a GPA of 7.4.
Licenses & Certifications
Project Initiation: Starting a Successful Project
Coursera
Career Essentials in Generative AI by Microsoft and LinkedIn
Microsoft
Foundations of Project Management
Coursera
Generative AI Fundamentals
Google Cloud
Growth-Driven Design Certified
HubSpot
Inbound Marketing Certified
HubSpot
Foundations of User Experience (UX) Design
Coursera
On-page and Technical SEO Course
SEMrush
Advanced Competitive Research Practices
SEMrush
PPC Fundamentals with Joel Bondorowsky
SEMrush
Content Marketing Fundamentals with Ashley Segura
SEMrush
Digital Marketing: How to Generate Sales Leads