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ATHIRA KESAV

@athirakesav

Marketing Executive at ZNet Technologies Pvt. Ltd.

Jaipur, Rajasthan

ZNet Technologies Pvt. Ltd.Government Engineering College

Practical and results-focused marketing professional skilled in crafting impactful digital campaigns. From strategic planning to hands-on execution, I merge creativity with analytics to deliver tangible outcomes.

Experience

Digital Campaign Lead

ZNet Technologies Pvt. Ltd.

Full-time•Sep 2021 - Present•Jaipur, Rajasthan

Led digital campaigns, overseeing planning, implementation, and optimization. Onboarded 200+ customers through a comprehensive digital campaign. Managed email marketing, achieving a 15% increase in open rates. Conducted SEO, elevating website ranking by 40% and boosting organic traffic. Spearheaded customer and partner events, fostering collaboration. Aligned strategies cross-functionally with business goals. Optimized website design for an enhanced user experience. Managed social media campaigns, informing search marketing tactics. Maintained ISO documentation, ensuring adherence to quality standards.

Fundraising Volunteer

Pledge A Smile Foundation

Volunteer•Nov 2020•Dwarka, Delhi

Project "RAAHAT" aims to help the homeless to survive winter. Fundraised to give amenities to the homeless. Created Engaging Post on various social media handles promoting project.

Digital Marketing Intern

Uddan Promotions Pvt. Ltd.

Internship•May 2020 - Jul 2020•Bikaner, Rajasthan

Designed website using WordPress. Built, implemented, and updated effective SEO strategies. Engaging Post creations on social media handles.

Education

Government Engineering College

Masters of Business Administration

Strategic Marketing

Rayat Bahra Institute of Management

Jan 2019 - Jan 2021

Skills

Strategic Marketing
Digital Campaign Management
CRM and Customer Engagement
Project Management
Event Planning and Execution
Agile Adaptability
Team Collaboration
Data-Driven Decision Making
Brand Positioning
Analytics and Reporting
Digital Marketing
Google Digital Unlocked
Microsoft Excel
Email Marketing
HubSpot
Jira Project Management
Inbound Marketing
Social Media Marketing