Apoorva Choudhary

Independently leading the end-to-end research process to support Gartner's Technology and Service Provider (TSP) expert network in an Individual Contributor (IC) capacity. Editor of the monthly analyst-facing TSP newsletter, continuously tracking engagement and evolving the format to drive leverage of Quant Insights (QI) research data. Spearheading the TSP Research Circle - increased the proportion of projects that are low-cost and fast to reach clients from 32% in 2021-2023 to 57% in 2023-2024. Co-led the organization-wide strategic initiative to explore applications of synthetic data in Research and Advisory (R&A).

Led research-related activities for the Consumer Insights (CI) division, catering to clients across the Indian aviation, infrastructure, real estate, and utilities industries. Scope of project work included brand tracking, messaging development, CSAT, and NPS. Discovered, formulated, and implemented solutions to latent data quality issues that had been leading to unaccountable volatility in primary research data in three Brand Tracking projects.

Acted as the key point of contact for clients. Scope of project work included contribution to rigorous hypothesis testing, A/B testing, and correlation analyses. Acquired hands-on experience with mystery shopping and shopper insights.

Remotely and independently managed primary research questionnaire design and project operations (fieldwork and vendor management) as part of the BASES EMEA team. Developed preemptive abilities in data quality management - crafted solutions to bring the average number of survey quality issues down to three per project, down from 5-7 initially. Co-led the biggest annual contract with a Quick Service Restaurant (QSR) giant in the UAE, helping achieve expedited timelines for an additional contract value of over $10,000.