VIKAS VIJAY

Conducted statistical analysis comparing data acquired for key driver analysis. Used predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes. Data mined or extracted usable data from valuable data sources and analyzed to find patterns & solutions. Recommended and created A/B or multivariate tests to improve user experience and conversion. Wrote complex queries to extract data from multiple data sources tables and transformed based on business requirement. Created insights and reports to visualize the outcome generated to drive future business prospects. Created custom variables in GTM and datalayer for user interaction on webpage to capture specific journey points of user. Provided in-depth and insightful custom reports with clickstream data to communicate key data and reports in Google DataStudio like user flow and journey, traffic acquisition reports etc.

Cost evaluation for a project based on customer requirements and delivery of compliant, professionally produced proposals within customer defined timeframes. Understood a client's business needs, collaborating with technical in-house team to ensure familiarity with technology. Served as Analytics Specialist responsible for developing and executing strategies for product launch which will create revenue-driving programs that build relationships with clients, as well as online audiences. Developed, managed and executed the launch plan for new products, and new market segments to ensure cross-functional internal alignment and readiness for Clients. Designed and built the website architecture and front-end in Wordpress. Met with clients to discuss website design, function and implementing new features and functionality.

Built the strategic business development plan (identify target market segments, define set of targets & review targets periodically) while working with key internal departments (Planning, Design) & maintaining retention ratio over 75%. Conducted market research and competitive intelligence to develop a picture of the competitive landscape and to identify emerging client needs, and market opportunities. Identified, rationalized, and defined target market segments for new products and channel strategy for emerging business to achieve target of 5 Million INR. Prioritized features and unique selling points of various products, keeping in mind business impact and costs as well as customer satisfaction. Achieved 12% growth for each managed account by continually improving marketing strategies and securing top performing offers.