Sudakhya Nayak

Working as a data science analyst in marketing analytics team at Accenture AI division. Involved in working with marketing data from various sources, processing, performing machine learning modelling to generate insights to help client make better informed decisions. Worked on Digital acceleration project for an E-commerce client and Market Mix Modelling project for betting client, using machine learning for generating insights for client’s advertising data. Currently working on customer data platform to use ML models for optimising client’s marketing campaigns on GCP environment.

Worked as an associate product manager(APM) at this ed-tech platform in growth and monetisation pod. Currently working on driving user retention and also worked on increasing user acquisition (achieved 20% user conversion from secondary app to primary app). Attending daily scrum, market research, developing strategy for problem state-ments, designing wireframes, userflows, events testing and writing PRDs were my responsibilities. Involved in preparing analytics for tracking events and working in a cross-functional team of designers, developers, product analysts, content developers and marketing analysts.

Worked as a summer intern at RBEI/EEG3 department of BOSCH involved in CLIMO(Climate Monitoring)- Air quality monitoring system and completed 2 projects. Automated the testing of gateway SBC-IOT-iMX7 (using Batch and python programming) for IOT applications. Designed a dynamic webpage for plotting the current location of any mobile CLIMO device.

Graduated B.Tech - Electronics and Instrumentation Engineering.

Intermediate in Science.

Matriculation.