Mayank Soni
@mayanksoni
Data Scientist at Tatvic
Ahmedabad, Gujarat, India
Data Scientist with over 1.5 years of experience in developing and deploying machine learning models and solutions in the marketing, advertising, and publishing industries. Skilled in utilizing Google Cloud Platform services, conducting statistical analysis, and applying advanced machine learning techniques. Proven ability to deliver impactful solutions that enhance business growth and optimize marketing strategies.
Experience
Data Scientist
Tatvic
Developed and deployed machine learning models in marketing, advertising, and publishing. Key projects include a real-time article recommendation engine using LDA, advertisement creative analysis using LLMs, and TV ad effectiveness measurement using LSTM. Designed propensity, CLV, and uplift models for marketing optimization and churn prediction for gaming apps. Managed model lifecycles on GCP using Vertex AI and Kubeflow.
Education
Shantilal Shah Government Engineering college, Bhavnagar ,Gujarat
Bachelor of Engineering
Information Technology Engineering