Gaurav Khandelwal

Hands-on experience using platforms like Google Ads, and Facebook Ads Manager and analytics platforms like AppsFlyer and Branch & ON-page, OFF-page, and technical SEO Strategies. Increased traffic exposition from 2000 to 15000 average daily users on an application. Worked closely with the graphics department for animated & motion graphics video-making & editing tasks & content team. Managed campaigns with ROAS constraints. Idea, tested, and scaled new acquisition channels (Organic & Paid). Worked closely with Product and operations teams to optimize conversion rates. Drove marketing decisions through quantitative results and AB testing, and qualitative research and customer insights.

Handled a team of 12 people for performance Marketing & Social Media. Increased traffic exposition from 100 to 35k average monthly organic users on a website. Hands-on experience using platforms like Google Ads, and Facebook Ads Manager and analytics platforms like AppsFlyer and Branch & ON-page, OFF-page, and technical SEO Strategies. Worked with data analytics to formulate reports and analyze campaign outcomes on an ongoing basis. Worked closely with the graphics department for animated & motion graphics video-making & editing tasks.

Handled a team of 8 members responsible for Social Media, Content Writing, SEO and Paid Ads Marketing. Increased app downloads from 5 lakhs to 1.2 million+ within 6 months. Ranked Aayu App at #1 in the Trending category and #3 in the Top Free category in Medical Apps on Play Store, and improved App retention rate from 10% to 48.9% within 6 months. Handled ad campaigns over Google, FB, LinkedIn, WhatsApp, SMS & popular blogs.

Helped multiple international clients with SEO to increase their website's exposure. Improved website visibility on search engines by implementing better Schemas. Acquired good knowledge of SEO tools such as Ahrefs, Semrush, Google Analytics, and Google Search console.