Anurag Mukherjee

Built Major Automated pipelines to Reduce time by 32% and eliminated invaluable processes for taking up time. Worked on Marketing Mix Modelling & MTA. Experimented on Adstock transformation to find the Correct Peak and Lag for a Media using Inferential Stats. Used Transfer Learning to further increment the models of newer arriving data to evade catastrophic forgetting. Performed Experimental Analysis on XML, Non-Linear Optimization using Statistical Models. World's First Plug & Play Optimizer for one of the biggest CPG Brands & Deployed in the front end with the help of cross-functional team. Built Influencer ROI & Show reach forecasting optimizer. Developed Regression & Time Series Problems for Media Attribution to Plan better Ad Campaigns for Clients. Handled Indian & Offshore CPG & FMCG Clients for the Organisation.

Handled and Optimized Value for Multiple Projects, train and deploy Regression & Classification Fintech Models. Modified the Company's Existing Algorithm to provide better Metrics and a picture of our product. Led a POD with 6 interns and also trained over 100+ interns with Basic Python and ML and companies Business. Used Transfer Learning, LSTM Neural Networks in order to improve a product by 23%. Python Development to Build Several Functions of One-Click Algorithms. for several phases of the pipeline.