Abhishek Sanghai

Performance Marketing: Demonstrated a significant increase in SQLs, driving them from 40 to 1000+ across various paid, non-paid, and cross-sell channels. Revamped the complete website, taking the SEO score from 47 to 92. Reduced Cost/SQL by 21%. Product Marketing: Developed compelling product positioning and messaging tailored to sales personas. Produced impactful marketing collateral such as presentations, datasheets, case studies, and website content. Strategic Guidance: Developed GTM strategy for new product campaigns. Competitor Analysis: Conducted thorough analysis of competitors, market landscape, and wins/losses. Business Impact: Accelerated ARR growth from Rs 0.5 Cr to Rs 20 Cr+. Increased monthly website visitors from 0.5K to 80K and LinkedIn followers from 3K to 65K+.

Served as a Scrum Master and Project Manager, overseeing a team of 20 decision scientists within the account, improving project turnaround times by 15%. Trained in process consulting methodologies and provided high-quality, value-adding consulting solutions to clients.

Initiated marketing campaigns on Facebook and YouTube to increase the paid subscription base. Developed and executed targeted email campaigns alongside social media strategies, increasing paid subscriptions from 500 to 2000+ in a year. Worked closely with the founders for competitive analysis, benchmarking, and solution design for lead generation.

Understood client requirements to implement changes to deliver the required product. Participated in business use case discussions with clients and internal stakeholders. Analyzed and suggested alterations, and guided the development team with manual and automated testing.