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Dhinakar A

@dhinakara

Analyst at LatentView Analytics Pvt. Ltd.

Chennai, India

https://www.linkedin.com/in/dhinakararumugam/

LatentView AnalyticsGreat Lakes Institute of Management

Dhinakar is a Data Science and Machine Learning graduate with a strong engineering background. He currently works as an Analyst - Marketing Analytics at LatentView Analytics, supporting a leading E-commerce client. He possesses expertise in building data pipelines, creating dashboards, and applying advanced ML techniques like forecasting and clustering.

Experience

Analyst - Marketing Analytics

LatentView Analytics

•May 2021 - Present•Chennai, India

Clients' Profile: Leading E-Commerce entity facilitating B2B and B2C sales operations. Project Objectives: To build data pipeline and deliver analytic solutions through creating dashboards and automating reports. Solutions Delivered: Metrics definitions, reporting design and cadence determined; Built Infrastructure and Dashboards for tracking key metrics and to monitor the business flow and helped stakeholders to view the complete entity operation under a single umbrella; Insights Packet generated for 2022 planning that generated the data points, insights and co-authored the story and Visuals needed for the insights packet by collaborating with stakeholders across measurements and insights; Used forecasting techniques to predict the performance of the key metrics; Ran multiple ad-hoc data pulls and analysis requests. Technologies used: Spark SQL, Tableau, Microsoft Excel & PowerPoint, Python, Machine Learning Models.

Sutherland

•Jan 2019 - Apr 2020•Chennai, India

Clients' Profile: Leading E-Commerce Company. Project Objectives: To provide data quality assurance and also a primary solution provider for global sellers on the Company's platforms. Solutions Delivered: Providing timely and accurate operational support on the platform; Status reporting using AWS; Data profiling to analyses the trends and patterns of the live production data. Technologies used: Mysql, AWS, Excel.

Education

Great Lakes Institute of Management

PG Program in Data Science

Jan 2021

Anna University

Bachelor’s in Electronics & Communication Engineering

Jan 2017

Licenses & Certifications

SQL (Intermediate) Certificate

• No expiration

Tableau 20 Advance training for data science

Udemy

• No expiration

Advance SQL for data analysis and Business intelligence

Udemy

• No expiration

Skills

Python
MySQL
SparkSQL
Tableau
Microsoft Excel
PowerPoint
Supervised learning
Unsupervised learning
Ensemble techniques
AWS